中国广告网--2008年网络广告占总量8％全面超越广播

　2008年网络广告占总量8％全面超越广播

2007-4-6 18:12:21
来源：赛迪网

　
据最新一份市场调查报告，在2008年的时候，网页广告方面的开支将全面超越广播广告预算。
据路透社报道，在此之前分析师曾经预测的超越时间为2007年。此分市场调查报告来自于ZenithPotimedia，据他们透露到2008年的时候，全球8％的广告开支将来自于互联网世界，与此同时广播广告领域的占有率则只有7.9％。
据统计，目前挪威、瑞典以及英国三个国家的网页广告市场开支占有率已经达到了10％，该数字有望在两年内增长到11％。其中英国的互联网广告比例最高，今年的网络广告开支占有率将达到16.6％，到2009年甚至将攀升至22.6％。与此同时，卡塔尔和埃及在该市场的增长速度最快，增幅分别达到304％和221％。
如果从全球整体来看，今年的广告市场增长率将达5.2％，不过在各个领域有所不同，例如互联网、户外广告、广播、以及电视和杂志等平面媒体。据悉，在2008年的时候，北京奥运会将给广告市场带来一次短期内的刺激，另一方面，美国总统大选和欧洲足球冠军杯也将起到推波助澜的作用。
据预测，在2006到2009年的三年中，网页广告市场的增长率，将达到传统媒体广告市场增长率的三倍。除了互联网以外，只有户外广告、剧院广告的增长率超过市场平均水平。与此同时，报纸和杂志广告的市场占有率将逐渐缩水。

According to a recent market survey report, in 2008 when comprehensive website advertising beyond radio advertising expenditure budget. According to a Reuters report, analysts had forecast before this time than in 2007. ZenithPotimedia from this sub-market research reports. According to 2008 when they revealed that 8% of global advertising spending will come from the Internet world. Meanwhile, only 7.9% share of radio advertising fields. According to statistics, currently, Norway, Sweden and the United Kingdom website advertising market in the three countries have reached a 10% share of expe

nditure. The figure is expected to increase to 11% in two years. Among them, the United Kingdom's highest proportion of Internet advertising, Internet advertising spending this year will reach 16.6% share. to even climbed to 22.6% in 2009. Meanwhile, Qatar and Egypt, the fastest growth rate in the market, an increase of 304% and 221%, respectively. From the global perspective, this year's growth rate will reach 5.2% of the advertising market, but is different in various fields. such as the Internet, outdoor advertising, radio, magazines and other print media and television. It is reported that in 2008 the Beijing Olympic Games will bring about a short term boost in the advertising market, on the other hand, U.S. presidential election and the European Soccer Champions Cup will also play a role in adding fuel to the flames. It is predicted that in the three years from 2006 to 2009, the web advertising market growth will be three times the rate of traditional media advertising market. Apart from the Internet, only outdoor advertising, the theater advertising growth rates than the market average. Meanwhile, the market share of newspaper and magazine advertisements will gradually shrink.

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2007-4-6