中国广告网--网络广告市场竞争激烈广告主投放行为趋于冷静

　网络广告市场竞争激烈广告主投放行为趋于冷静

2007-4-6 18:09:04
来源：互联网观察中心

　
据统计，2007年全球的网络广告将增幅32.2%，在2008年将以8%的市场占有率超过传统的广播媒体。到2009年，网络广告市场的增长率，将达到传统媒体广告市场增长率的三倍，传统媒体广告将受到极大的冲击。我国的网络广告市场也会在2008奥运会的带动下，出现新一轮的快速增张。
面对巨大的利润空间，互联网广告市场已经成为很多网站的主要收入来源之一。网站之间的竞争也就愈加的激烈，很多网站都在不断调整自己的广告，对原有的广告进行改版，增加广告的发布形式和更多的服务项目，以迎合市场的需要。近日，网络媒体—互联网观察中心便针对不同客户推出了多种广告优惠套餐，价格上也出现了大幅度的优惠。
同时，我国的广告主的投放行为也逐渐成熟，企业在投放广告时更加冷静。企业投放广告的目的已不仅仅是为了产品促销，更多的是为了提升自己企业的形象和知名度。很多有经验的广告主在投放网络广告时，已经不再只是单单的查看网站排名及流量，而更多的是看重网站的专业性、权威性和投放后的效果。除了各大门户网站及搜索引擎，很多专业的媒体类网站已经逐渐成为新的广告投放热点。另外，在广告形式上，广告主也不再一味的追求广告的大小，更多的考虑到浏览者在视觉和心理。
但是，我国目前不同的行业对网络广告的投放数量差别还比较大。特别是一些传统行业的企业对网络广告这种形式还不能完全接受和认同。这些传统行业也就成为了网络广告的一个市场空白点。
在我国互联网行业的快速发展和普及的大好形式下，完善广告服务，拓宽市场范围，增加我国传统行业对网络广告的认知程度，让更多的企业认可网络广告这种形式，也必成为我国互联网广告行业发展的一个重点。

According to statistics, in 2007 the global Internet advertising will increase 32.2% 8% of the market share in 2008 will exceed traditional broadcast media. To 2009, the growth rate of Internet advertising market will reach three times the rate of traditional media advertising market. Traditional media advertising will be a major impact. China's Internet advertising market will be spurred by the Olympic Games in 2008, a new round of rapid growth Zhang. Facing an enormous profit, the Internet advertising market has become a major source of revenue for many websites. Website will be increasingly fierce competition between many websites are continually adjusting their advertising, The format of the original advertisement, the advertisement for the release of more forms and services to meet the needs of the market. Recently, the network media-Internet observation center will launch a variety of different

advertising clients preferential packages. also there has been a significant price concessions. Meanwhile, our advertisers to commit acts had gradually matured, put an advertisement in a more calm. The aim is not just to put advertising enterprise product marketing, and more is to enhance the image and visibility of their business. Putting in a lot of experienced advertisers advertising network, the website address is no longer merely the rankings and flow And more is the importance of professional websites, authority and put the result. Apart from the major portals and search engines, many professional media category Advertising website has gradually become a new hot spot. In addition, the form of advertising, advertisers are no longer blind pursuit of the size of advertisements, Taking into account the more surfers in the visual and psychological. At the same time, investments in different sectors of the Internet advertising is still relatively large number of differences. In particular, some enterprises in traditional industries such forms of advertising on the network has not fully accepted and recognized. These traditional industries, it has become the network advertising market blank spots. In the rapid development of China's Internet industry and the popularization of good form, perfect advertising services, broaden the scope of the market. China's traditional industries to increase the level of understanding of the Internet advertising, Internet advertising more enterprises approved this form, Internet advertising industry also will become a focus. Source : Internet observation center

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2007-4-6