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2007-4-6 18:07:55
来源:赛迪网

   4月5日消息,国外媒体报道,据传媒服务公司ZenithOptimedia日前公布的一份报告显示,互联网将于2008年超越广播,成为全球第四大广告媒体。   该报告显示,2006年全球互联网广告开销额从2005年的187亿美元增加到249亿美元,同比增长33%。而今年,预计全球互联网广告开销将增长28.2%。基于该涨幅,互联网将于明年超越广播,成为全球第四大广告媒体。   到2009年,互联网广告开销将占到全部广告开销的9%,2010年以后将达到10%以上。目前,挪威、瑞典和英国的互联网广告开销站到了本国全部广告开销的10%以上。   到2009年,美国、澳大利亚、加拿大、丹麦、以色列、日本、韩国和中国台湾的互联网广告开销比例也将突破10%。

Internet advertising media. Internet advertising
April 5 news to foreign media reports, According to media services company ZenithOptimedia recently released a report, Internet broadcasting beyond 2008 will become the world's fourth largest advertising media. The report showed that Global Internet advertising spending rose from 2006's 18.7 billion U.S. do


llars in 2005 to 24.9 billion U.S. dollars. an increase of 33%. This year, the global Internet advertising spending is expected to grow by 28.2%. Based on the increase, the Internet will be beyond broadcasting, as the world's fourth largest advertising media. That in 2009, Internet advertising expenditures will account for about 9% of all advertising spending. After 2010, will reach more than 10%. Currently, Norway, Sweden and the United Kingdom to stop Internet advertising spending more than 10% of their total advertising expenses. To 2009, the United States, Australia, Canada, Denmark, Israel, Japan, South Korea and China's Taiwan Internet advertising sales will also exceed 10%. Source : Saidiwang

 

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