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互联网,广告媒体,互联网广告 2007-4-6 18:07:55 来源:赛迪网 |
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4月5日消息,国外媒体报道,据传媒服务公司ZenithOptimedia日前公布的一份报告显示,互联网将于2008年超越广播,成为全球第四大广告媒体。 该报告显示,2006年全球互联网广告开销额从2005年的187亿美元增加到249亿美元,同比增长33%。而今年,预计全球互联网广告开销将增长28.2%。基于该涨幅,互联网将于明年超越广播,成为全球第四大广告媒体。 到2009年,互联网广告开销将占到全部广告开销的9%,2010年以后将达到10%以上。目前,挪威、瑞典和英国的互联网广告开销站到了本国全部广告开销的10%以上。 到2009年,美国、澳大利亚、加拿大、丹麦、以色列、日本、韩国和中国台湾的互联网广告开销比例也将突破10%。 llars in 2005 to 24.9 billion U.S. dollars. an increase of 33%. This year, the global Internet advertising spending is expected to grow by 28.2%. Based on the increase, the Internet will be beyond broadcasting, as the world's fourth largest advertising media. That in 2009, Internet advertising expenditures will account for about 9% of all advertising spending. After 2010, will reach more than 10%. Currently, Norway, Sweden and the United Kingdom to stop Internet advertising spending more than 10% of their total advertising expenses. To 2009, the United States, Australia, Canada, Denmark, Israel, Japan, South Korea and China's Taiwan Internet advertising sales will also exceed 10%. Source : Saidiwang
2007-4-6
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