中国广告网--B2C总体交易额只有C2C的1/3 四大软肋凸现

　B2C总体交易额只有C2C的1/3 四大软肋凸现

2007-4-6 18:16:32
来源：广州日报

　 2006年，B2B广为人知，C2C又红又牛，而在C2C还没进入中国市场就被当作电子商务代名词的B2C市场却没带来多大的振奋和欣喜，顾客抱怨，商家更是有苦难言。
　　虽然有业内人士认为，2007年传统零售企业进入B2C电子商务领域的最佳时间窗口已经打开，但同时B2C的软肋也开始凸现，甚至有一种说法，B2C电子商务有被外国资本全面控制的可能。
　　四大软肋凸现
　　艾瑞市场咨询公司最新的调查数据显示：截至2006年年底，中国网络购物市场总用户数达到4310万人，B2C和C2C总交易额分别为82亿元和230亿元。
　　发展势头虽然可喜，却也遭遇到瓶颈。数据表明，B2C总体交易额只有C2C总体交易额的1/3。而此前B2C超过C2C。业内普遍认为，诚信无保证、服务不完善、供应链短小、物流系统未优化等一系列长期悬而未决的问题严重阻碍了中国B2C电子商务的发展。
　　据了解，除了行业领先的若干家大网站，绝大部分B2C商家都是没有实体店面、没有品牌优势、没有资金实力的小企业，诚信度成为最大的发展瓶颈。其次，在供应链方面，B2C商家所提供的产品类别和品种远远低于C2C，本该有的优势却变为了劣势。第三，绝大部分B2C商家都没有与第三方物流建立完善长期的合作关系，没有利用信息技术和规模优势来提高物流效率，降低物流成本。在服务方面，本该是B2C领先于C2C，但现实中这一点也没有体现出来。
　　期待传统零售业进入
　　淘宝去年开始大举进入B2C电子商务，淘宝网总裁孙彤宇在接受媒体采访时表示，“在淘宝上开店的个人商家，其实都是一种变相的B方。很多品牌厂商都受制于常规渠道，成本过高，可凭借自己的力量又无法吸引足够的用户上他们自己开的网络专卖店，因此这些品牌厂商更希望授意一些经销商来充当B2C的先锋尝试者。”
　　而广州博商软件技术有限公司总经理王雷则认为，中国的B2C乃至于整个的网络购物，真正要发展壮大，必须让传统企业都进入，才能解决B2C发展的四个障碍。
　　王雷则提醒，B2C电子商务目前情况很严峻，当当、卓越、携程、e龙、Dell、搜狐商城、新浪商城、800Buy、七彩谷、亚商在线这些排头兵们，有的是国外上市公司，有的是被外资收购或者控制，并且国外资本还在时时觊觎新的猎物，等待出手机会。沃尔玛、家乐福等国际巨头在连锁大卖场领域长驱直入，对民族零售产业产生的巨大冲击和严重后果，已经有目共睹。但很少有人注意到，B2C电子商务领域的危机更为严峻，被外国资本全面垄断的危险时时存在。

C2C is only one-third of the overall trading volume B2C four weaknesses exposed in 2006, B2B known, C2C red cattle C2C has yet to enter the Chinese market and was regarded as a synonym for the B2C e-commerce market, and no to what the excitement delighted customers complained that the businessmen are unable to. Although some industry insiders believe that B2C e-commerce in 2007 traditional retail enterprises into the field the best time window has been opened. However, the weakness has become pronounced B2C, there is a view that B2C e-commerce may be in full control of foreign capital. Metabolites market weakness highlighted four major consulting firms as of the latest survey data show that : the end of 2006. China's Internet users reached 43.1 million total market purchases. B2C and C2C total transaction volume of 8.2 billion yuan and 23 billion yuan respectively. Although gratifying momentum of development, but also experienced a bottleneck. Data show that the overall trade volume B2C C2C only one-third of the overall trading volume. Earlier B2C and C2C over. Industry generally believe that integrity assurance services imperfect short supply chain. optimization of the logistics system is not a seri

es of long-standing problems are seriously hampering the development of China's B2C e-commerce. It is understood that in addition to a large number of industry-leading website, the majority of businesses are not B2C entities storefronts No brand, no capital for small businesses, the integrity of the biggest bottlenecks in the development. Secondly, the supply chain, B2C businesses are far below the types of products and variety of C2C. The advantages of this has turned into a disadvantage. Third, the vast majority are not and B2C businesses establish and improve long-term cooperative relationships with third-party logistics. No scale use of information technology to improve the efficiency of logistics and reduce logistics costs. In services, which is the leading C2C B2C, but it did not reflect reality. Bao traditional retailing expect to enter the large-scale entry of B2C e-commerce last year. TaoBao Suntongyu president said in a media interview, "the individual businesses in Amoy Hojo reality. in fact a disguised B side. Brand manufacturers are subject to many conventional channels, the cost is too high, by virtue of their strength and they will be unable to attract enough users to open their own boutique network. These brand manufacturers hope to incite some dealers who try to act as the vanguard of B2C. "Soft business Guangzhou Botswana General Manager Wang Lei pieces of technology that China's B2C shopping and even to the entire network. really want to grow must allow access to traditional enterprises, the development of the B2C four obstacles can be resolved. Lei Wang reminded that the current situation is very grim B2C e-commerce, Dangdang, excellence, www, e-lung, Dell, SOHU store. Sina Mall, 800Buy, Discus Valley, the ADB these vanguards of our business online, some foreign listed companies. Some or controlled by foreign acquisitions, and foreign capital is always coveted new game, waiting for the opportunity to sell. Wal-Mart, Carrefour and other areas of international supermarket chains to drive straight into the crowd. tremendous impact on the national and retail industries have serious consequences, has been unsuccessful. But few noted that the severe crisis in B2C e-commerce. full monopoly of foreign capital was always the danger exists. Source : Guangzhou Daily

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2007-4-6