中国广告网--电子商务投资依然是07年创业投资关注的热点

　电子商务投资依然是07年创业投资关注的热点

2007-4-6 18:14:37
来源：电脑商情在线

　近日，进入2007年以来，中国市场已披露25家企业获得创业投资，共融资1.7亿美元。
在已经获得投资的众多行业领域的25家企业中，属于电子商务领域的就有北斗手极网、搜保网和中国秀客网三家。可见，电子商务领域投资依然是今年创业投资关注的一大热点。
根据最新出炉的《中国行业电子商务网站调查报告》显示，在所有已经获得投资的电子商务企业中，综合类行业电子商务网站最受投资者关注，占被调查综合类网站的24.14%，计20余家。医药健康、五金、化工三行业电子商务网站获得融资的网站相对比率较高，但绝对数量与其他部分行业相仿，农业和再生资源等行业是融资的冷门行业。机械行业电子商务网站数量多，在接受调查的网站中也有3家已经获得融资，但行业获得融资的比率偏低。

调查还显示，2005-2006年行业电子商务网站进入新一轮创业热潮，现有网站中竟然有35%是在2006年创建。阿里巴巴、中国化工网、慧聪网、环球资源以及一些细分行业内电子商务网站开始赢利，成为众多创业者的榜样，激发他们的创业热情。（见右图）

然而，回归最近几年内电子商务领域的投资事件，我们不难发现，投资人对于这个领域的投资，已经采取了一种更加理性的方式。原因如下：
1．业务与赢利模式缺乏创新。简单的供求信息、行情资讯、广告服务和建站服务依旧在行业电子商务网站业务中占据主要比重；另一方面，行业电子商务网站数量迅猛增长，资源整合工具不断出现，行业电子商务既有的业务和赢利模式将面对激烈的行业内竞争。
2．行业结合度不强的服务导致竞争优势下降
与2006年相比，最近诞生的电子商务网站呈现出向细分行业发展的明显趋势。每一个细分行业都有其特殊的行业特点、不同的交易方式和不同的交易需求。行业电子商务网站一定要根据所专注的行业及其自身的特点和优势，不能盲目去模仿、照搬，应该准确定位个性化业务，找到属于自己的独特模式。行业电子商务网站由过去单一模式向多种模式发展，纵深化、个性化，以及同业之间的差异化发展，行业结合度将成为竞争的决定性因素。
3．创新错位
2005年预热，2006年高温的行业电子商务创业热潮中出现了许多创新的探索，27.5%的网站期待通过业务创新实现发展，业务创新也将是推动行业电子商务网站发展的主要措施。但是，在面向行业企业服务的电子商务创新一定要注意贴近商务需求的业务创新，避免过度强调技术创新。
网站开展的业务创新一定要考虑到中小企业电子商务需求提升速度缓慢的特点。我国中小企业的互联网和电子商务综合应用水平很难在短时间内飞速提升，绝大部分中小企业80%左右的业务仍旧来源于线下。从发信息到建网络商铺，从建设网络商铺到在线洽谈和交易，中小企业的应用深化进程还很长，创新一定要清醒地认识到网站所服务的客户群体电子商务应用水平，准确创新，准确满足和引导需求。
目前我国电子商务类网站正处在一个不断完善的高速上升期。投资人对于现有的商业模式、盈利模式已经有了深入的认识，因此他们对于这一领域的投资也显得比其他行业更加理性。但是同时，电子商务强大的市场潜力和手中不断增加的资本，也不断的助推着投资人对于这一领域的投资热情。
中国B2B电子商务领域的格局已经悄然发生了变化。一大把、中国供应网、环球轮胎网、中国建材交易总网等一大批颇具背景的电子商务网站进入我们的视野。如果说2006年他们立足未稳，那么2007年将会是他们全面挺进的一年。
而在B2C、C2C方面，传统领袖当当、卓越、淘宝等则开始进入了一个模式融合的新时期，2007年其融合模式有愈演愈烈之势。eBay与Tom的喜结良缘，使得Tom易趣在去年年底随之诞生，昭示着这一大融合时期的来临。
2007年将会有更多中小企业中的“先行者”参与到这场电子商务的大战中来，也将会缔造出更多“大米口袋卖到1.8个亿的神话”。因此，在2007年，我们一定会看到更多优秀的电子商务企业获得融资，甚至上市。孙大侠（孙德良）精心缔造的盛世王朝--网盛科技在2006年底大放异彩，这个集合了中国化工网、中国医药网、中国纺织网等一批优秀垂直网站的企业成功上市成为A股互联网第一股，让很多人感到震惊。这无疑给我国电子商务带来了更多的希望。
为了推动电子商务领域中优秀的创业创新型企业与资本对接，同时，协助国内外优秀的创业资本发掘优质的创业项目，国内专业创业投资交流平台--纵横合力(www.holyzone.com)，将于2007年4月13日召开第15期“创新模式项目秀”之“电子商务篇”。它将再一次引领我们进入创业的海洋，亲临与VC面对面、点对点的交流现场，共同见证电子商务领域创业项目的激情澎湃。
“创新模式项目秀”作为纵横合力打造的一个创业者与投资人直接对接的交流平台，已经成功举办过14期，到场投资人超过200人，并有超过200家创业项目通过项目秀得到了展示和推广。“创新模式项目秀”已经成为被创投双方认可的一种经典的对接模式。在积累了良好的口碑和品牌效应之后，一贯秉承创新理念的纵横合力，为了更好的体现项目秀的专业性和交流的有效性，将对第15期“创新模式项目秀”进行大胆的改革，在项目的选择上采取细分行业的全新模式。
本期项目秀将搭建一个“电子商务”领域的投融资交流平台。由纵横合力精选20个“电子商务”领域的优质创业项目将参与展示，同时，邀请20位投资这个领域的资深投资人担当评委。更细分的市场，更专业的投资人，项目秀将会成为各个创业项目吸引VC关注、提高影响、扩大宣传的最好时机，同时也是创投双方充分交流、互动沟通，拓展商务合作的最佳契机。

Venture Capital investment in e-commerce is still a hot 07-recently entered since 2007. China has revealed 25 venture investment companies, financing a total of 170 million U.S. dollars. Has been invested in 25 enterprises in many industries, most belonging to the field of e-commerce network will Beidou hand, Search the Network and the three-passenger network. This shows that the area of e-commerce venture capital investment this year is still a major focus of concern. According to the latest published "China's e-commerce website industry report" shows that All enterprises have been investing in e-commerce, e-business websites industries most comprehensive attention from investors, accounted for 24.14% of the survey comprehensive website, more than 20 dollars. Medical health, metals, chemical industry e-commerce websites three relatively high rate of access to finance websites. However, the absolute amount and some other similar industries, sectors such as agriculture and renewable resources is a popular financing. Machinery number of e-commerce websites in the survey also had three websites have already been financed. But industry is the low rate financing. The survey also indicated that the 2005-2006 industry has entered a new round of enterprise boom of e-commerce websites. Surprisingly, 35% of the existing website in 2006 to create. Alibaba, China Chemical Network, Conghui network resources, as well as some sub-sectors within the global e-commerce portal profit. many entrepreneurs as an example and inspire their enthusiasm for the venture. (Pictured right), however, the return of investment in the field of e-commerce in recent years, we can easily find out, For investors to invest in this area, has taken a more rational approach. The reasons are as follows : 1. Lack of innovation and profitable business model. Simple supply and demand information, Pakistan Information, advertising services and the establishment of the station remains in service industries occupy a major share of e-commerce websites. the other hand, rapid growth in the number of e-commerce websites industry, resources tools continue to emerge. and profitability of the existing business model of e-commerce sector will face fierce competition in the industry. 2. The combination of a strong services sector had not led to decline in 2006 compared to competitive advantage. The recent birth of e-commerce websites showing a clear trend to the development of the sub-sector. Each sub-sector has its unique characteristics of different transactions and different trading needs. According to industry e-commerce websites must focus on the sectors and their own characteristics and advantages, and should not blindly s

eek to emulate. copy, accurate positioning individual businesses should find their own unique patterns. E-Commerce website to a variety of models from a single model, depth, personalized, The difference in development between industry and the industry will become binding degree of competition in the decisive factor. 3. Mistaken preheating innovation in 2005. 2006 e-commerce industries temperature of the upsurge of the many innovative venture exploration 27.5% of the website looks forward to the adoption of innovations in business development. Innovation will also be promoting the development of e-commerce websites in the major initiatives. However, in the service industry-oriented e-commerce business innovation must demand close attention to business innovation and avoid excessive emphasis on technical innovation. The website of E-business innovation must take into account the characteristics of the slow pace of demand. China's SMEs integrated Internet and e-commerce application in a short time is difficult to rapidly upgrade 80% of the majority of the business still comes from the SME line. From the development of information networks to shop, to build a network of shops that line from the negotiations and transactions, SMEs still have a long process of deepening. Innovation must be soberly aware that the customer groups e-commerce website, accurate innovation and accurate guide to meet demand. Currently, China's e-commerce website is in a period of continuous improvement increasing rapidly. Investors regard to the existing business model and profitable model has a deeper understanding So they have to invest in this area is more rational than other industries. However, the potential market for e-commerce and the powerful hands of the ever-increasing capital, The booster has been an investor enthusiasm for investment in this field. B2B e-commerce in China is a change in the pattern has been quietly. A lot, the supply network, the global network tires, China's building materials background of quite a large number of transactions, such as the total e-commerce website to enter our field of vision. They said if it gets on its feet in 2006, then 2007 will be a year full march. In B2C, C2C, traditional leaders stand out, excellence, Amoy treasure such a pattern has begun to enter a new period of integration, the integration of its 2007 models have become worse. EBay's to tie the nuptial knot with Tom, Tom made at the end of last year that followed the birth of eBay, The big time beckons to the advent of integration. SME 2007 will be more of the "pioneer" of e-commerce to participate in this battle, will also create more "pocket rice sold 1.8 million a myth." Therefore, in 2007, we will see more of the outstanding e-commerce enterprises to obtain financing, and even listed. Lin (Sundeliang) -- meticulously created in the past dynasties Amimori technology by the end of 2006 stamp This network consists of chemicals, medicine network Chinese textile enterprises, such as the number of outstanding success of the vertical web site listing the Internet as the first A-share stocks so many people were shocked. This will undoubtedly bring more hope for China's e-commerce. To promote the area of e-commerce enterprises with outstanding entrepreneurial innovation capital docking the same time, excellent quality at home and abroad to help develop the entrepreneurial venture capital projects -- vertical and horizontal platform for the exchange of professional venture capitalists together (www.holyzone.com) will be held on April 13, 2007 No. 15 "model innovation projects show," "e-commerce articles." It will once again lead us to venture into the sea, in person, face-to-face with the VC, point-to-point exchanges scene witnessed the tumultuous area of e-commerce venture. "Innovation Mode Project show," as Xinhua together entrepreneurs and investors to create a platform for the exchange of direct connection, China has successfully organized 14 period, the scene more than 200 investors, and more than 200 venture projects through project-a display and promotion. "Innovation Mode Project show," The two sides have become recognized as a classic venture capital docking mode. Gained a good reputation and brand in effect, has a longitudinal innovative ideas together To better reflect the professionalism and exchange projects show the effectiveness No. 15 will be "innovative model projects show" bold reforms Sub-sectors in the selection of projects to take on the new model. Hidemasa set up a current project, "e-commerce" in the field of investment and financing platform for the exchange. Xinhua jointly selected by the 20 "e-business" project will start in the field of quality, but at the same time. 20 invited investors to invest in this area to play senior judges. Even sub-market, but professional investors, the project will become all-venture projects to attract VC attention and improve, is the best opportunity for publicity, but also venture into full exchange of interactive communication, the best opportunity to expand business cooperation. Source : Computer Line of Business

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2007-4-6